Fletcher McQueen, Logistics Director with Stribling Inc, recently contacted me needing images of their facility. They co-pack, warehouse and distribute products for companies such as Walmart, Sam's and Tyson to name a few. Walking through the 260,000sqft warehouse and discussing his goal for the images, he shared with me some things that were would be happening on the day of photography and an example of one thing they do. They had a large quantity of shoes come in bound for Walmart Stores. It was Stribling's responsibility to unbox them and repackage into a display box for the stores, then they put those boxes on pallets bound for their destination. That day they did 500 pallets with over 300 pairs of shoes per pallet. I was impressed with the workflow from beginning to end. This facility was packed full of flat boxes yet to be assembled, many friends likened it to the warehouse from "Indiana Jones". A fun part of the project was being able to use the sicssor lift to get the images from above to show depth.
The exterior was a bit time consuming behind the computer, as you can see, being that it's January, it gives a lifeless look, not good for marketing. So I go in and meticulously add grass and trees in with the trick to make it realistic with lighting angles and shadows.
The sad thing is, they had already had photography from another 'photographer' and were very displeased with the results, his quote: "You get what you pay for". This cost them even more by having to have the photos done a second time. This reminded me of a quote by Red Adair "If you think it's expensive to hire a professional, wait till you hire an amateur". I've worked many years, and continue to, perfect, hone and improve the photography I offer my valued clients whether the commercial photography is architecture, product, food, headshots or corporate photography of any kind. I want the best for them to help them improve their marketing and profits.